Abstract: An web-based online sports system for information sharing, collaboration and vending of buying and selling opportunities between sellers and purchasers related to sports and entertainment. Applications servers (ASs) and database servers (DSs) are provided to implement the features and functions of permitting purchasers to investigate buying and selling opportunities by set factors. For motorsports, an online auction market for auto-parts permits racing company buyers to auction used auto-parts to interested sellers. Another online auction market is created for sponsorship buying and selling opportunities between car companies desiring to sell on-the-vehicle sponsorship and purchasers willing to purchase the sponsorship. Online sellers investigate teams using metrics, including identity of team, identity of driver, size of sponsorship, location of sponsorship, identity of racing series, identity of racing event, community and external reputation.

Abstract: A system, method and computer program product for an integrated multiple vehicle platform (IMVP) permits advertisers, ad agencies, broadcasters, sponsors, and any other entities desiring to manage and modify consumer behavior. These brand entities are enabled to properly gather and use consumer information, using demographics, psychographics, previous purchasing habits, and based on the desires of brand entities. Consumer demands are gauged and cross promotion is performed on a variety of push and pull platforms, including marketing traditional fronts, technologies, networks, protocols, and interest groups. Real-time consumer responses and interests are elicited in a way that is measurable, dynamic, and interactive. Consumer participation and experience is enhanced, to effect long term product sales, through loyalty, redemption and incentive programs.