Abstract: A method and computer-readable medium for carrying out a promotional campaign, comprising: identifying at least one influencer of at least one target of the promotional campaign; identifying at least one indicator of association between the influencer and a brand associated with the promotional campaign; and releasing towards the target a data element derived from the indicator of association.

Abstract: A method for execution by at least one server within a domain of a service provider. The method comprises receiving a first request from a communication device registered with the service provider. A response including a token is sent to the communication device. Then a second request is received, this one from an application server over a communication channel at least partly not within the domain of the service provider. The second request contains the token, which causes the at least one server to send a response to the application server, which response includes information about the communication device obtained based on the token. Use of the token facilitates customer access to data services and applications, while making the token anonymous safeguards the privacy of customer data.

Abstract: A method and computer-readable medium for carrying out a promotional campaign, comprising: identifying at least one influencer of at least one target of the promotional campaign; identifying at least one indicator of association between the influencer and a brand associated with the promotional campaign; and releasing towards the target a data element derived from the indicator of association.

Abstract: A method for execution by at least one server within a domain of a service provider. The method comprises receiving a first request from a communication device registered with the service provider. A response including a token is sent to the communication device. Then a second request is received, this one from an application server over a communication channel at least partly not within the domain of the service provider. The second request contains the token, which causes the at least one server to send a response to the application server, which response includes information about the communication device obtained based on the token. Use of the token facilitates customer access to data services and applications, while making the token anonymous safeguards the privacy of customer data.

Abstract: A system comprising: a memory; at least one network entity operatively coupled to the memory and configured for: receiving an identifier of a media device; receiving an identity of a retail channel used to acquire the media device; storing in the memory an association between the identity of the retail channel and the identifier of the media device; and causing content specific to the retail channel to be transmitted to the media device over a communications network in response to determining a presence of the media device on the communications network. Also, a media device, comprising: a network interface; a user interface; and a processing entity. The processing entity is configured for: identifying the media device to an external entity via the network interface; receiving retail-channel-specific content over the network interface; and conveying the retail-channel-specific content via the user interface through a retail-channel-specific application installed on the media device.