Patents by Inventor Alexander Paul Carobus
Alexander Paul Carobus has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 9152718Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.Type: GrantFiled: August 6, 2013Date of Patent: October 6, 2015Assignee: Google Inc.Inventors: Darrell Anderson, Paul Buchheit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik, Deepak Jindal, Narayanan Shivakumar
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Patent number: 9002725Abstract: A method of serving an electronic document in response to a client request includes identifying an electronic document requested by a client. At least one information entity matching at least one predetermined information entity type is extracted from the electronic document. One or more links are then generated for each extracted information entity and are served to the requesting client in connection with other information corresponding to the at least one information entity and the electronic document. In some embodiments the electronic document is an email message, SMS message, transcribed voice message, or a combination of such messages. In some embodiments the extracted information entity is a physical address, an email address, a phone number, an object identification number, a product name, a company name, a stock symbol, a movie title, a book title, a calendar entry, an individual's name, a city name, a URL, or event information.Type: GrantFiled: August 29, 2005Date of Patent: April 7, 2015Assignee: Google Inc.Inventors: Alexander Paul Carobus, Niniane Wang, Jared Jacobs, Keith Coleman, Uma Mahadevan
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Patent number: 8706546Abstract: Ads eligible to be served with a document (for example, because they are relevant to the document) may each be scored using a price parameter associated with the ad and an indication of relevancy of the ad to the document. The indication of relevancy of the ad to the document may be based on an ordinal ranking of a relevancy criteria of the document used to select the ad, and/or a value of a relevancy criteria of the document used to select the ad. The eligible ads may be determined by obtaining relevancy criteria for the document and selecting ads using at least some of the obtained relevancy criteria. The ads may be selected, and perhaps filtered, in a distributed manner.Type: GrantFiled: July 18, 2005Date of Patent: April 22, 2014Assignee: Google Inc.Inventors: Darrell Anderson, Alexander Paul Carobus, Giao Nguyen, Narayanan Shivakumar
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Publication number: 20140040027Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.Type: ApplicationFiled: August 6, 2013Publication date: February 6, 2014Applicant: Google Inc.Inventors: Darrell Anderson, Paul Buchheit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik, Deepak Jindal, Narayanan Shivakumar
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Patent number: 8504551Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.Type: GrantFiled: April 11, 2011Date of Patent: August 6, 2013Assignee: Google Inc.Inventors: Darrell Anderson, Paul Buchheit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik, Deepak Jindal, Narayanan Shivakumar
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Publication number: 20110191309Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.Type: ApplicationFiled: April 11, 2011Publication date: August 4, 2011Inventors: Darrell Anderson, Paul Buchheit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik, Deepak Jindal, Narayanan Shivakumar
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Patent number: 7937405Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.Type: GrantFiled: March 27, 2010Date of Patent: May 3, 2011Assignee: Google, Inc.Inventors: Darrell Anderson, Paul Buchhcit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik, Deepak Jindal, Narayanan Shivakumar
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Publication number: 20100185513Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.Type: ApplicationFiled: March 27, 2010Publication date: July 22, 2010Inventors: Darrell Anderson, Paul Buchhcit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik, Deepak Jindal, Narayanan Shivakumar
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Patent number: 7734624Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.Type: GrantFiled: July 14, 2006Date of Patent: June 8, 2010Assignee: Google, Inc.Inventors: Darrell Anderson, Paul Buchheit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik, Deepak Jindal, Narayanan Shivakumar
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Patent number: 7203684Abstract: Content-targeted ads are served with e-mail. A unique content identifier (“CUID”) is included in the content. A client device passes the CUID to an ad server in a an ad request. The ad server uses the CUID to identify previously registered content for determining content-relevant ads. Current information may be used when choosing and/or ordering ads. Thus, ads can be chosen and generated when the user “opens” the e-mail. An ad image may display ads in the document. Ad impression information may be encoded in a unique identifier, returned along with the ad image. The ad image and unique identifier may be provided to a client device. This unique identifier and an image map click position may be returned to the ad server upon ad selection. The ad server may use the returned information to determine the selected ad.Type: GrantFiled: October 31, 2003Date of Patent: April 10, 2007Assignee: Google, IncInventors: Alexander Paul Carobus, Alex Roetter, Ben Davenport
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Patent number: 7136875Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.Type: GrantFiled: February 26, 2003Date of Patent: November 14, 2006Assignee: Google, Inc.Inventors: Darrell Anderson, Paul Buchheit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik, Deepak Jindal, Narayanan Shivakumar
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Publication number: 20040093327Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.Type: ApplicationFiled: February 26, 2003Publication date: May 13, 2004Inventors: Darrell Anderson, Paul Buchheit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik, Deepak Jindal, Narayanan Shivakumar