Abstract: A system is provided for improving functionality and performance of ABR framework, so as to preemptively compensate for additional latencies arising as result of having an additional control channel associated with ABR Control Engine which runs as a standalone entity separated physically or logically from ABR Media Player running on a Consumer device. The system comprises a set of software and/or hardware-based components implementing ABR Fetch-Processor or functionally similar design, wherein the ABR Fetch-Processor provided as the software or hardware component is plugged in between Media Pipeline of the Consumer Device and distributed embodiment of the ABR framework.

Abstract: A unified system is provided for splicing of or switching to advertisement videos arriving from sources or video origins into targeted ad spots available in a content video watched by a consumer. The system comprises a plurality of interconnected elements including a unified splicing engine, a markup processor with markup plugins and markup configuration, an ad decision engine, a media player, a data collection client, a plurality of video caches residing at a consumer device and ad services subsystem. The system delivers multiple assets and intelligently splice and switch between the assets to produce a single uninterrupted playout of a content video watched by the consumer on the consumer device.

Abstract: A method for ad delivery placements to consumer devices within managed service provider networks comprising the following steps is provided. providing Real-time, targeted video advertisements delivery to at least one consumer device is provided across multiple content delivery services accessible to viewers. A unified system capable of simultaneous targeting and delivery of a video advertisement is supported across multiple content delivery platforms to one more consumer devices. Delivery of the targeted video advertisements is supported to managed service provider devices. Efficient IP delivery of video advertisements is supported to service provider managed networks of consumer devices. Real-time targeted advertisements to all IP connected devices and managed consumer devices are supported based on targeting criteria.

Abstract: A method for ad delivery placements to consumer devices within managed service provider networks. Real-time, targeted video advertisements delivery to at least one consumer device is provided across multiple content delivery services accessible to viewers. A unified system capable of simultaneous targeting and delivery of a video advertisement is supported across multiple content delivery platforms to one or more consumer devices. Delivery of the targeted video advertisements is supported to managed service provider devices. Efficient IP delivery of video advertisements is supported to service provider managed networks of consumer devices. Real-time targeted advertisements to all IP connected devices and managed consumer devices are supported based on targeting criteria.

Abstract: A unified system is provided for splicing of or switching to advertisement videos arriving from sources or video origins into targeted ad spots available in a content video watched by a consumer. The system comprises a plurality of interconnected elements including a unified splicing engine, a markup processor with markup plugins and markup configuration, an ad decision engine, a media player, a data collection client, a plurality of video caches residing at a consumer device and ad services subsystem. The system delivers multiple assets and intelligently splice and switch between the assets to produce a single uninterrupted playout of a content video watched by the consumer on the consumer device.