Abstract: A computer implemented method and system for allowing a first web surfer to locate at least one second web surfer having similar navigation and/or search strategies, wherein a web server in communication with the first and at least one second web surfers receives key words and/or URLs derived by parsing respective navigation strings from all web surfers in communication with the web server. This permits extraction of respective URLs of web sites visited by the web surfers and/or keywords indicative of a navigation string. The web server compiles a database of these keywords and URLs including a URL of each respective web surfer, and cross-references the database for similar keywords and/or URLs to those of the first web surfer so as to locate at least one second web surfer having a similar navigation pattern or search strategy.