Abstract: A fishing rod holder in which a rod is supported in a butt socket and a yoke on the end of a resilient strap attached at the other end to the top surface of a rectangular tubular housing formed of two channel members. A push switch in the housing and extending out to contact the inner surface of the resilient strap is closed whenever the yoke is moved inward by a fish strike of suitable magnitude, and an audible alarm or a lamp is selectively energized to indicate the fish strike. A novel sensitivity control in the system includes a threaded screw insertable in one of several threaded holes through the housing between the end of the housing and the point of attachment of the resilient strap so that adjustment of the screw on a desired position can accurately control the sensitivity of the alarm. Another feature is the inclusion of a remote alarm circuit that enables the angler to use the rod holder and alarm from a shelter or remote location.