Abstract: Techniques are disclosed to predict movement and behavior of a guest within a geographic region. In one embodiment, a map is received that contains locations and further contains routes connecting the locations within the geographic region. A historical data set is received that specifies actions and locations of one or more previous guests with respect to the map. A new data set is received that specifies actions and locations of a current guest within the geographic region. The new data set is correlated with the historical data set. Characteristics of the guest are interpreted based on the correlation, to generate a set of predicted future actions of the guest within the geographic region.

Abstract: Techniques are described for conducting market research via interactive game play mechanics. A game platform may allow a market research sponsor to create and publish online games which can identify latent consumer sentiment (and other market research data), while simultaneously providing an entertaining and engaging experience for the game participants. The games may be tailored such that elements of game play elicit responses from participants that reveal the desired market research data, e.g., consumer product awareness, consumer sentiment, brand preferences, loyalty, trends in awareness and sentiment, etc. Providing an engaging online experience provides an element of situational distraction, leading to more authentic responses from the participants as well as greater participation rates.

Abstract: Techniques are described for conducting market research via interactive game play mechanics. A game platform may allow a market research sponsor to create and publish online games which can identify latent consumer sentiment (and other market research data), while simultaneously providing an entertaining and engaging experience for the game participants. The games may be tailored such that elements of game play elicit responses from participants that reveal the desired market research data, e.g., consumer product awareness, consumer sentiment, brand preferences, loyalty, trends in awareness and sentiment, etc. Providing an engaging online experience provides an element of situational distraction, leading to more authentic responses from the participants as well as greater participation rates.