Abstract: A method for providing merchant offers to customer mobile devices. In some embodiments, an offer engine determines, on a periodic basis for each of a plurality of merchants, a proximity-sensitivity score that indicates a likelihood that potential offers from the merchants would be accepted by customers. The process includes the offer engine receiving, from a mobile device of a customer, an indication of a customer's current location, then receiving customer transaction data in substantially real time and adjusting the proximity-sensitivity scores of the merchants based on the customer transaction data. The offer engine then automatically selects at least two offers from a plurality of potential offers based on the adjusted proximity-sensitivity scores for the customer, and transmits, to the mobile device associated with the customer, data associated with the at least two selected offers for display on a display screen of the customer's mobile device.

Abstract: According to some embodiments, a proximity-sensitivity score is determined for each of a plurality of merchants. The proximity-sensitivity scores may indicate, for example, a likelihood that potential offers from the merchants would be accepted by customers based on distances between customer locations and merchant locations. An indication of a customer's current location may be received, and a selection engine may automatically select for a customer, in substantially real time, at least one selected offer from a plurality of potential offers based at least in part on proximity-sensitivity scores and the customer's current location. Data associated with the selected offer may then be transmitted, via a wireless communication network, to a mobile device associated with the customer.

Abstract: Methods, apparatus, systems, computer program product and medium for use in association with relationship rewards programs are provided.

Abstract: Rewards systems, methods, means and computer program code are provided which include a transaction processing system, receiving a transaction authorization request message generated from a point of interaction, the transaction authorization request message including a purchase amount, and a customer account identifier, the transaction processing system generating an authorization response message for transmission to the point of interaction. The rewards systems further include a messaging system, in communication with the transaction processing system, generating a rewards message for transmission to a mobile device associated with the customer account identifier, the rewards message including details of a status associated with a reward transaction.

Abstract: Systems, methods, apparatus, means and computer program code are provided including receiving, from a point of interaction, an authorization request message identifying a requested purchase transaction, the authorization request message including data identifying a payment account identifier and a purchase amount; determining that the payment account identifier is eligible for a reward and selecting a reward message associated with the reward; and transmitting an authorization response message including the reward message to the point of interaction for display to an account holder.

Abstract: Systems, methods, apparatus, means and computer program code for points redemption are provided, including receiving, from a point of interaction, an authorization request message identifying a requested purchase transaction, the authorization request message including data identifying a payment account identifier, a purchase amount, and a request from a customer to redeem reward points for at least a portion of the purchase amount; determining that the customer has sufficient reward points for the at least a portion of the purchase amount; calculating an updated purchase amount reduced by at least a portion of the purchase amount; and transmitting an authorization response message including the updated purchase amount to the point of transaction to complete the purchase transaction.