Abstract: Direct access application representation techniques are described. In one or more implementations, a user interface is exposed by an operating system of a computing device. The user interface includes a concurrent display of a plurality of representations of applications that are selectable by a user to launch respective applications, at least one of the plurality of representations includes a concurrent display of a plurality of user-selectable targets for a respective application, and each of the plurality of user-selectable targets is selectable by a user to obtain direct access to a respective one of a plurality of application functionality of the respective application. Responsive to an input indicative of user selection of one of the plurality of user-selectable targets of the at least one representation of the respective application, the direct access is provided to the respective one of the plurality of application functionality of the respective application.