Abstract: An automatic goods ordering process and a shopping center for carrying out the process which allow shoppers to shop in an easy, stress-free manner. Furthermore, the operators of such shopping centers are capable of displaying more goods in a smaller area, and of managing stocks in a considerably simplified manner. The desired goods are selected among exhibition samples displayed in the sale facilities and directly ordered by a client identification code. The orders are gathered by a central control unit and transmitted to an automatic storage, where the goods are gathered, placed in baskets and delivered at a distribution point.