Patents by Inventor Andrew E. Silverman
Andrew E. Silverman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 10127581Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.Type: GrantFiled: June 8, 2015Date of Patent: November 13, 2018Assignee: Google LLCInventors: Andrew E. Silverman, Kai Chen, Abhinay Sharma, Scott S. Benson, James A. Gallagher, Markus Mock, Bhavesh R. Mehta, Nicholas C. Fox, Angshuman Guha, Tomas Lloret Llinares
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Publication number: 20180165738Abstract: The systems may include receiving an image of a location captured by a web client associated with the consumer; receiving location information associated with the location; detecting a site marker in the image based on the location information, wherein the site marker is associated with a site in the image; associating the site with a portion of the image; obtaining an information box, which is associated with the site; and facilitating a display of the image including the information box on the web client. The information box may be disposed over or around the portion of the image associated with the site that is associated with the information box. The information box may comprise an item directed to the consumer.Type: ApplicationFiled: December 8, 2016Publication date: June 14, 2018Applicant: American Express Travel Related Services Company, Inc.Inventors: Siva R. Chilukuri, HarishKumar Chandrasekaran, Nageshwara R. Chirravuri, Sudhakar Gopal, Hari K. Gottipati, Danielle G. Matthews, Harish R. Naik, Kishore R. Narayan, Piyashi L. Prakash, Andrew E. Silverman
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Publication number: 20160155156Abstract: The systems and methods described herein may be used to recommend and provide real time information consumers, in accordance with various embodiments. The systems and methods may comprise operations performed by an information kiosk in electrical communication with other components.Type: ApplicationFiled: February 8, 2016Publication date: June 2, 2016Applicant: American Express Travel Related Services Company, Inc.Inventors: Sudhakar Gopal, Kishore R. Narayan, Siva R. Chilukuri, Andrew E. Silverman, Danielle G. Matthews, Henry H. Yuan
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Publication number: 20150348139Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.Type: ApplicationFiled: June 8, 2015Publication date: December 3, 2015Inventors: Andrew E. Silverman, Kai Chen, Abhinay Sharma, Scott S. Benson, James A. Gallagher, Markus Mock, Bhavesh R. Mehta, Nicholas C. Fox, Angshuman Guha, Tomas Lloret Llinares
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Patent number: 8700452Abstract: Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.Type: GrantFiled: October 31, 2008Date of Patent: April 15, 2014Assignee: Google Inc.Inventors: Wendy R. McKennon, Bhavesh R. Mehta, Dustin S. Jackson, Abhinay Sharma, Scott S. Benson, Andrew E. Silverman, Dan Siroker, Robert Kniaz, Nicholas C. Fox, Markus Mock, James A. Gallagher, Benjamin A. Hardy, Mark K. Rose, Kai Chen, Joerg Heilig
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Patent number: 8473339Abstract: Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.Type: GrantFiled: July 26, 2012Date of Patent: June 25, 2013Assignee: Google Inc.Inventors: Wendy R. McKennon, Bhavesh R. Mehta, Dustin S. Jackson, Abhinay Sharma, Scott S. Benson, Andrew E. Silverman, Dan Siroker, Robert Kniaz, Nicholas C. Fox, Markus Mock, James A. Gallagher, Benjamin A. Hardy, Mark K. Rose, Kai Chen, Joerg Heilig
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Patent number: 8346709Abstract: Methods, systems, and apparatus, including computer program products, for determining a probability that a traffic conversion of a content item associated with a content source (e.g., website) will occur based on past traffic patterns for that content source. A traffic conversion defines, for example, minimum traffic interactions of one or more associated user sessions with a content source. The minimum traffic interactions can be based on, for example, the duration of the one or more user sessions on the content source, or a quantity of pages associated with the content source navigated in the one or more associated user sessions.Type: GrantFiled: August 4, 2009Date of Patent: January 1, 2013Assignee: Google Inc.Inventors: Andrew E. Silverman, Abhinay Sharma, Scott S. Benson, Adrian Dumitru Corduneanu, Angshuman Guha, Tomas Lloret Llinares
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Patent number: 8271325Abstract: A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.Type: GrantFiled: November 30, 2009Date of Patent: September 18, 2012Assignee: Google Inc.Inventors: Andrew E. Silverman, Abhinay Sharma, James A. Gallagher, Tomas Lloret Llinares, Scott S. Benson, Karl Robert Pfleger, Adrian Dumitru Corduneanu
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Publication number: 20100228636Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.Type: ApplicationFiled: March 4, 2009Publication date: September 9, 2010Applicant: GOOGLE INC.Inventors: Andrew E. Silverman, Kai Chen, Abhinay Sharma, Scott S. Benson, James A. Gallagher, Markus Mock, Bhavesh R. Mehta, Nicholas C. Fox, Angshuman Guha, Tomas Lloret Llinares
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Publication number: 20100198772Abstract: Methods, systems, and apparatus, including computer program products, for determining a probability that a traffic conversion of a content item associated with a content source (e.g., website) will occur based on past traffic patterns for that content source. A traffic conversion defines, for example, minimum traffic interactions of one or more associated user sessions with a content source. The minimum traffic interactions can be based on, for example, the duration of the one or more user sessions on the content source, or a quantity of pages associated with the content source navigated in the one or more associated user sessions.Type: ApplicationFiled: August 4, 2009Publication date: August 5, 2010Applicant: Google Inc.Inventors: Andrew E. Silverman, Abhinay Sharma, Scott S. Benson, Adrian Dumitru Corduneanu, Angshuman Guha, Tomas Lloret Llinares
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Publication number: 20100138291Abstract: A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.Type: ApplicationFiled: November 30, 2009Publication date: June 3, 2010Applicant: Google Inc.Inventors: Andrew E. Silverman, Abhinay Sharma, James A. Gallagher, Tomas Lloret Llinares, Scott S. Benson, Karl Robert Pfleger, Adrian Dumitru Corduneanu