Abstract: A method and device using a camera element to recognize and decode “invisible” watermarks. Of particular significance to the present invention is the development of a “designator” that is used to identify the existence of, and if desired, the approximate location of, the watermark or other coded content contained in an actual image such as media content (a displayed website, an printed or electronic advertisement, a label, billboard, brochure or any other means of displaying content) and assist in quick acquisition of the invisible watermark or other coded content by the reading device. A perceived image of the actual image can be optimized using the known characteristics of the designator.