Patents by Inventor Andrew S. Dilling

Andrew S. Dilling has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Advertising Platform Transaction Management
    Publication number: 20100262498
    Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.
    Type: Application
    Filed: March 5, 2010
    Publication date: October 14, 2010
    Applicant: AppNexus, Inc.
    Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu