Abstract: A bottle holder for an automobile. The bottle holder includes a cradle or similar structure for securing a bottle in a predetermined position, a clamp for securing the bottle holder inside the automobile, and a partially rigid neck connecting the clamp to the cradle. The neck includes a frangible joint which shears in the event of a collision. The cradle and bottle are thereby no longer bound near the feeding child. The frangible joint preferably comprises a prescored tube, which breaks along a predetermined circumferential inscribed line in a collision. The frangible joint is manually removable and installable to the neck, so that it can be renewed should it break. Optionally, a flaccid tether is provided to restrain the freed cradle and bottle from being thrown uncontrollably about the automobile cabin.