Patents by Inventor Andy Batkin

Andy Batkin has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • TECHNOLOGIES FOR MULTIPLE CONTENT PRESENTATION
    Publication number: 20240169401
    Abstract: In a method a web page hosting a tag script has a first area and a second area smaller than the first area. The first area contains a third area smaller than the first area. The third area is not positioned within the second area when the web page is loaded, and the third area contains an ad content sourced from a real-time ad bidding auction. Determining in real time via the tag script (a) whether the third area was within the second area for a predefined time period, and (b) based on the other determining whether the third area remains in the second area as of or after the predefined time period has expired, and requesting a real-time ad bidding auction for ad content to be input into the third area.
    Type: Application
    Filed: November 22, 2023
    Publication date: May 23, 2024
    Inventors: Andy Batkin, Michael Hannon, Mike Norris
  • TECHNOLOGIES FOR CONTENT PRESENTATION
    Publication number: 20230206284
    Abstract: In a method a web page hosting a tag script has a first area and a second area smaller than the first area. The first area contains a third area smaller than the first area. The third area is not positioned within the second area when the web page is loaded, and the third area contains a first ad content sourced from a first real-time ad bidding auction. Determining in real time via the tag script (a) whether the first ad content was loaded in the web page for a predefined time period, and (b) based on the other determining whether the third area has been scrolled into the second area as of or after the predefined time period has expired, and requesting a second real-time ad bidding auction for a second ad content to be input into the third area and replace the first ad content.
    Type: Application
    Filed: February 17, 2023
    Publication date: June 29, 2023
    Inventors: Andy Batkin, Gary Herman, Michael Hannon
  • Technologies for content presentation
    Patent number: 11587126
    Abstract: In a method a web page hosting a tag script has a first area and a second area smaller than the first area. The first area contains a third area smaller than the first area. The third area is not positioned within the second area when the web page is loaded, and the third area contains a first ad content sourced from a first real-time ad bidding auction. Determining in real time via the tag script (a) whether the first ad content was loaded in the web page for a predefined time period, and (b) based on the other determining whether the third area has been scrolled into the second area as of or after the predefined time period has expired, and requesting a second real-time ad bidding auction for a second ad content to be input into the third area and replace the first ad content.
    Type: Grant
    Filed: November 26, 2021
    Date of Patent: February 21, 2023
    Assignee: Duration Media LLC
    Inventors: Andy Batkin, Gary Herman, Michael Hannon
  • TECHNOLOGIES FOR CONTENT PRESENTATION
    Publication number: 20220084076
    Abstract: In a method a web page hosting a tag script has a first area and a second area smaller than the first area. The first area contains a third area smaller than the first area. The third area is not positioned within the second area when the web page is loaded, and the third area contains a first ad content sourced from a first real-time ad bidding auction. Determining in real time via the tag script (a) whether the first ad content was loaded in the web page for a predefined time period, and (b) based on the other determining whether the third area has been scrolled into the second area as of or after the predefined time period has expired, and requesting a second real-time ad bidding auction for a second ad content to be input into the third area and replace the first ad content.
    Type: Application
    Filed: November 26, 2021
    Publication date: March 17, 2022
    Inventors: Andy Batkin, Gary Herman, Michael Hannon
  • Technologies for content presentation
    Patent number: 11195210
    Abstract: In a method a web page hosting a tag script has a first area and a second area smaller than the first area. The first area contains a third area smaller than the first area. The third area is not positioned within the second area when the web page is loaded, and the third area contains a first ad content sourced from a first real-time ad bidding auction. Determining in real time via the tag script (a) whether the first ad content was loaded in the web page for a predefined time period, and (b) based on the other determining whether the third area has been scrolled into the second area as of or after the predefined time period has expired, and requesting a second real-time ad bidding auction for a second ad content to be input into the third area and replace the first ad content.
    Type: Grant
    Filed: August 6, 2020
    Date of Patent: December 7, 2021
    Assignee: Duration Media LLC
    Inventors: Andy Batkin, Gary Herman, Michael Hannon
  • TECHNOLOGIES FOR CONTENT PRESENTATION
    Publication number: 20210042795
    Abstract: In a method a web page hosting a tag script has a first area and a second area smaller than the first area. The first area contains a third area smaller than the first area. The third area is not positioned within the second area when the web page is loaded, and the third area contains a first ad content sourced from a first real-time ad bidding auction. Determining in real time via the tag script (a) whether the first ad content was loaded in the web page for a predefined time period, and (b) based on the other determining whether the third area has been scrolled into the second area as of or after the predefined time period has expired, and requesting a second real-time ad bidding auction for a second ad content to be input into the third area and replace the first ad content.
    Type: Application
    Filed: August 6, 2020
    Publication date: February 11, 2021
    Inventors: Andy Batkin, Gary Herman, Michael Hannon