Abstract: The present invention is a baby bottle holding apparatus and a method of use thereof which allow the wearer to conveniently bottle-feed a baby in closeness and comfort similarly found in breastfeeding. Particularly, the present invention allows the wearer to utilize only one hand in bottle-feeding the baby while utilizing the free hand to perform other manual tasks. The apparatus is to be worn around the thorax with the baby bottle pouch positioned centrally upon the chest of the wearer. With the bottle pouch positioned upon the chest, the user may insert a baby bottle into the pouch with the bottle nipple shown and visible to the baby. The bottle is secured to the pouch via a drawstring or an elastic band. The strap of the apparatus is adjustable in length. Beside the bottle, the baby may also play with a toy attached to the strap via a string.