Abstract: The present invention uses micro and nano segmentation to create targeted digital content, in the form of segment specific static ads, pictures, carousel, mobile new feeds, video, canvas and other ad types. For example, if the motivation for a health change in an individual is for the sake of their family, specific images or video from social media may be effective in tying the rationale for the change to the messaging. This content can then be delivered is static ads, in carousels or other media options. The content is targeted to a specific user using conventional and unconventional social media targeting systems to assist with the creation of custom campaign delivered over social media for the purposes of influencing positive health behavior.