Abstract: A jewelry presentation apparatus comprises an enclosure, a jewelry retention structure and a digital content presentation system. The enclosure includes a cover that is moveably attached to a main body in a manner whereby the main body and the cover jointly define enclosable interior space of the enclosure. The cover is movable with respect to the main body for allowing access to the interior space. The jewelry retention structure is mounted on the enclosure within the interior space and is configured for retaining a jewelry item in an intended position. The digital content presentation system is mounted on the enclosure. The digital content presentation system is configured for storing digital content information and for audibly outputting an audio component of the digital content information via an audio output device thereof. Audibly outputting the audio component commences in response to the cover being moved to allow access to the interior space.