Abstract: Stretch band wrapping apparatus having, in cooperative action with a rotary load support platform and film roll supporting spool, a restraining brake on the spindle, and an elongated, controlled-restraint tension roll intermediate the spindle and platform. The tension roll has a friction surface engaging the width of the film stock unrolled from a roll of film on the spindle, and a restraining brake, the film being kept in engagement with the friction surface by a slight braking action on the spindle, such that a constant tension is applied across the width of the film during stretch wrapping of a load rotating on the platform.