Abstract: A method, an apparatus, and a computer program product for communication are provided in which a communications device is operable to provide an improved user experience or to improve the performance and/or operation of the communications device through use of an enriched user profile. In one aspect, the communications device may predict an event occurrence by interpreting an enriched user profile including an attribute and an enhanced informational element. The communications device may modify a functionality of a component of the device based on the predicted event occurrence. In one aspect, component modification may include presenting the contextually relevant informational element on a user interface.

Abstract: A method, an apparatus, and a computer program product for communication are provided in which a communications device is operable to provide an improved user experience or to improve the performance and/or operation of the device through use of an enriched user profile. In one aspect, the communications device may obtain an attribute including a user specific informational element from a component operable on the communications device. The communications device may generate a profile synopsis from the attribute by abstracting at least a portion of the user specific informational element from the attribute, and transmit the profile synopsis. The communications device may receive an enhanced informational element derived from an aggregation of profile synopses from a plurality of devices and may generate an enriched user profile by augmenting the attribute with at least a portion of the received enhanced informational element.

Abstract: A method, an apparatus, and a computer program product for communication are provided in which a communications device is operable to provide an improved user experience or to improve the performance and/or operation of the device through use of an enriched user profile. In one aspect, the communications device may obtain an attribute including a user specific informational element from a component operable on the communications device. The communications device may generate a profile synopsis from the attribute by abstracting at least a portion of the user specific informational element from the attribute, and transmit the profile synopsis. The communications device may receive an enhanced informational element derived from an aggregation of profile synopses from a plurality of devices and may generate an enriched user profile by augmenting the attribute with at least a portion of the received enhanced informational element.

Abstract: A method, an apparatus, and a computer program product for communication are provided in which a communications device is operable to provide an improved user experience or to improve the performance and/or operation of the communications device through use of an enriched user profile. In one aspect, the communications device may predict an event occurrence by interpreting an enriched user profile including an attribute and an enhanced informational element. The communications device may modify a functionality of a component of the device based on the predicted event occurrence. In one aspect, component modification may include presenting the contextually relevant informational element on a user interface.

Abstract: An end-to-end mobile advertising system characterizes user behavior (e.g., location, interaction with advertisements on a mobile communication device, etc.) in order to select micro-targeted advertisements. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (“reach”), for a suitable number of presentations (“frequency”) and for an effective duration (“time”) within a particular scheduled window. A condition of schedule for a timed coupon advertisement campaign is supported. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and/or interaction with the communication device to see a change in behavior (e.g., does not go to a competitor as forecasted, does go to a location of the advertiser, calls the advertiser, clips the advertisement for future reference, etc.).