Abstract: A display rack assembly comprising a base portion, a tubular member fixed to the base portion and extending upwardly therefrom, a rod removably and rotatably mounted in the tubular member and extending upwardly therefrom, a bracket portion fixed to the upper end of the rod, a plurality of strut members pivotally attached to the bracket portion, a beam member pivotally attached to each strut member, retention structure on the rod for releasably retaining ends of the beam members, the strut members being provided with notches, and hoops of different diameters being adapted to be retained by the notches, whereby there is provided a collapsible display rack.