Patents by Inventor ARCHANA VIDYA MENON

ARCHANA VIDYA MENON has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for managing display of personalized advertisements in a user interface (UI) of an on-screen interactive program (IPG)
    Patent number: 9106942
    Abstract: A method and system for managing display of personalized advertisements in a user interface (UI) of an on-screen interactive program guide (IPG). The method comprises determining whether a user group of a current primary user matches with at least one of targeted user groups, selectively adding advertisement asset images corresponding to the matched user group into an advertisement bouquet, calculating a number of impressions of each of the advertisement asset images to display to the current primary user on a given day, calculating an advertisement sequence for each of the advertisement asset images to display to the current primary user on the given day, optimizing performance for delivery and display of the advertisement asset images and displaying the advertisement asset images during at least one of organizing, navigating, gifting, downloading and buffering at least one of AV and multimedia contents.
    Type: Grant
    Filed: July 22, 2013
    Date of Patent: August 11, 2015
    Inventor: Archana Vidya Menon
  • METHOD AND SYSTEM FOR MANAGING DISPLAY OF PERSONALIZED ADVERTISEMENTS IN A USER INTERFACE (UI) OF AN ON-SCREEN INTERACTIVE PROGRAM GUIDE (IPG)
    Publication number: 20150026719
    Abstract: A method and system for managing display of personalized advertisements in a user interface (UI) of an on-screen interactive program guide (IPG). The method comprises determining whether a user group of a current primary user matches with at least one of targeted user groups, selectively adding advertisement asset images corresponding to the matched user group into an advertisement bouquet, calculating a number of impressions of each of the advertisement asset images to display to the current primary user on a given day, calculating an advertisement sequence for each of the advertisement asset images to display to the current primary user on the given day, optimizing performance for delivery and display of the advertisement asset images and displaying the advertisement asset images during at least one of organizing, navigating, gifting, downloading and buffering at least one of AV and multimedia contents.
    Type: Application
    Filed: July 22, 2013
    Publication date: January 22, 2015
    Inventor: ARCHANA VIDYA MENON