Abstract: A system and method for tracking and gathering data respective of multivariate testing on a plurality of webpages are provided. The method includes crawling through a plurality of servers hosting the plurality of webpages; for each uniform resource locator (URL) of a webpage of the plurality of webpages encountered during the crawling: sending a request to download the webpage identified by the URL; downloading at least one page view of the webpage; analyzing the at least one downloaded page view to identify data related to at least a multivariate test; and saving data identifying the at least a multivariate test performed in the plurality of webpages in a data store.

Abstract: Certain embodiments disclosed herein include a method and system for generating comparable visual maps for browsing activity analysis. A first visual map is generated respective of a web-page and a first set of parameters and a second visual map is generated respective of the web-page and a second set of parameters. In one embodiment, the second set of filter parameters is populated based on the first set of parameters and includes at least one filter parameter in difference. The second visual map is comparable to the first visual map, wherein the first and second visual map are rendered and displayed within a single display window.

Abstract: A method for monitoring and tracking browsing activity of a user on a client device is provided. The method comprises receiving, from the client device, browsing activity information of a user interacting with at least a page displayed over the client device, wherein the client device is at least a handheld device having a touch screen display; receiving, from the client device, page information identifying in part the page displayed over the client device; and generating based on the browsing activity information and the page information an exposure map at a page view level, wherein the exposure map indicates a salience of each area of a page-view respective of the page displayed over the client device and visited by the user.

Abstract: A method for tracking an activity of a user.

Abstract: A method for tracking an activity of a user, the method includes: downloading, over a network, web page content that comprises a tracking code; tracking, at least partially by executing the tracking code by a user computer, user activities that are responsive to at least a portion of the downloaded web page content, wherein the tracking comprises generating user activity information; compressing and buffering a portion of the user activity information; and transmitting to a tracking entity, at least a compressed portion of the user activity information when a first transmission criterion is fulfilled.