Abstract: An apparatus having a plurality of elongated, open channels for storing, displaying and dispensing rolled socks. Terminating at its lower end in a base, each channel defines an elongated viewing slot which extends vertically substantially the length thereof. So that socks inserted through the slot drop downwardly within the channel to be supported by the base, the minimum span of a transverse cross-section of each channel is somewhat larger than the diameter of a pair of rolled socks. At the same time, both the channel and the slot are sufficiently narrow to retain pairs of rolled socks in magazine type fashion. Socks located in any position within the confines of one of the channels can be readily removed therefrom through its respective viewing slot. The apparatus also includes a mounting frame so that the unit can be either flush or surface mounted on a wall.