Abstract: A cordless electric fishing reel is set forth wherein a conventional fishing pole includes an elongate, hollow handle mounted rearwardly of a fixedly secured fishing reel. The handle includes a self-contained battery pack aligned with an electric motor wherein the electric motor is cooperative with plural sets of planetary gears wich an output shaft of the planetary gear arrangement directed and aligned with a ratchet mechanism. The ratchet mechanism is operative for engagement interiorly of a ratchet sleeve to engage and drive the associated reel for rewinding of the fishing line associated with the reel. A pivotally mounted switch mounted on the handle is formed with a medial bore for receiving in a non-binding manner the output of the planetary gear arrangement with an electrical contact arrangement positioned at a lowermost end of the switch for selectively energizing the motor.