Abstract: Each of a set of direct mail pieces includes in its written content (i) a code identifying a corresponding one of the identified individuals, (ii) a text-to phone number configured to receive a text message from the corresponding individual, and (iii) an instruction to the corresponding individual to manifest interest in the content by sending, to the text-to phone number, a text message that includes the code. An intermediary server system stores the calling number of the mobile telephone number of the specific individual, retrieves, based on the received code, an advertiser message on behalf of the advertiser pertinent to the specific individual, and causes the advertiser message to be delivered to the mobile telephone of the individual by a mobile telephone carrier interface; and transmits, to a computer system of the specific advertiser, a sales lead message that includes the name and mobile telephone number of the specific individual.

Abstract: The invention is directed to a system for and a method of generating sales leads as a service for one or more vehicle dealerships that are not otherwise affiliated with the service.