Abstract: Systems and methods for market connectivity assessment are disclosed. In an example method, population data and distance data for a plurality of geographical areas may be input to a model to determine predicted population migration data indicating predicted population migrations between the plurality of geographical areas. An indication of a first geographical area of the plurality of geographical areas may be received. A second geographical area may be determined based on the predicted population migration between the first and second geographical areas and the connectivity metric associated with the second geographical area.

Abstract: Methods and systems are described to automatically identify, measure, and resolve the problem of confounding audiences for predictive modeling exercises involving classification. An example system is described for recursively executing an algorithm that ingests, at minimum, one or more predictors, an outcome variable, a performance improvement threshold at which the system will terminate, and a maximum recursion depth at which the system will terminate if the performance improvement threshold is not met.