Patents by Inventor Aruna Rajan

Aruna Rajan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11127034
    Abstract: Technologies are provided for automated generation of directed content campaigns. The generated campaign can be optimized for performance. In some embodiments, a group of variations of attributes that define a directed content campaign can be generated and allocated traffic weights for respective impressions of the directed content campaign in a media outlet channel. The traffic weights can then be iteratively updated until a termination criterion is satisfied. At each iteration, the traffic weight can be updated by applying a machine-learning model to current performance metric values of respective impressions corresponding to the traffic weights. After termination of the updates to the traffic weights, a particular set of variations having traffic weights exceeding a threshold can be selected as directed content campaign having satisfactory performance. Those variations can be supplied to a requestor device for subsequent utilization.
    Type: Grant
    Filed: July 20, 2020
    Date of Patent: September 21, 2021
    Assignee: Amazon Technologies, Inc.
    Inventors: Yashal Shakti Kanungo, Sumit Negi, Aruna Rajan, Meghana S. Shivanand Rajamane
  • Patent number: 10318908
    Abstract: A method and system for prioritizing accounts is provided. The method includes receiving operational metrics and data values associated with the operational metrics. The data values are aggregated and noisy data is removed from the operational metrics. Statistical averages associated with a performance of accounts are calculated and each account is modeled as a collection of operational performance variables and key performance indicators A ranking list is generated and a minimum number of independent operational parameters necessary are calculated. Pairwise ranks {r} of the accounts are calculated and values associated with a tolerance limit epsilon and selected.
    Type: Grant
    Filed: June 28, 2013
    Date of Patent: June 11, 2019
    Assignee: International Business Machines Corporation
    Inventors: Aruna Rajan, Nithya Rajamani
  • Publication number: 20130346162
    Abstract: A method and system for prioritizing accounts is provided. The method includes receiving operational metrics and data values associated with the operational metrics. The data values are aggregated and noisy data is removed from the operational metrics. Statistical averages associated with a performance of accounts are calculated and each account is modeled as a collection of operational performance variables and key performance indicators A ranking list is generated and a minimum number of independent operational parameters necessary are calculated. Pairwise ranks {r} of the accounts are calculated and values associated with a tolerance limit epsilon and selected.
    Type: Application
    Filed: June 28, 2013
    Publication date: December 26, 2013
    Inventors: Aruna Rajan, Nithya Rajamani
  • Patent number: 8521574
    Abstract: A system for prioritizing accounts is provided. The method includes receiving operational metrics and data values associated with the operational metrics. The data values are aggregated and noisy data is removed from the operational metrics. Statistical averages associated with a performance of accounts are calculated and each account is modeled as a collection of operational performance variables and key performance indicators A ranking list is generated and a minimum number of independent operational parameters necessary are calculated. Pair wise ranks {r} of the accounts are calculated and values associated with a tolerance limit epsilon and selected.
    Type: Grant
    Filed: June 20, 2012
    Date of Patent: August 27, 2013
    Assignee: International Business Machines Corporation
    Inventors: Aruna Rajan, Nithya Rajamani
  • Patent number: 8515796
    Abstract: A method and system for prioritizing accounts is provided. The method includes receiving operational metrics and data values associated with the operational metrics. The data values are aggregated and noisy data is removed from the operational metrics. Statistical averages associated with a performance of accounts are calculated and each account is modeled as a collection of operational performance variables and key performance indicators A ranking list is generated and a minimum number of independent operational parameters necessary are calculated. Pairwise ranks {r} of the accounts are calculated and values associated with a tolerance limit epsilon and selected.
    Type: Grant
    Filed: June 20, 2012
    Date of Patent: August 20, 2013
    Assignee: International Business Machines Corporation
    Inventors: Aruna Rajan, Nithya Rajamani