Abstract: Apparatus for presenting a customized mobile application page on a mobile device, the apparatus includes a communication interface and a user interface functionality manager, the communication interface is coupled with a communication interface of a mobile application server, the user interface functionality manager is coupled with the communication interface, for providing the graphics of the customized mobile application page to the display of the mobile device and for implementing an event action list of each of a plurality of components of the customized mobile application page, the user interface functionality manager sends a web access request to the mobile application server via the communication interface, according to input received from a user of the mobile device, the communication interface receives the customized mobile application page from the mobile application server, the customized mobile application page corresponds to the web access request, the received customized mobile application page