Abstract: The disclosed embodiments include systems and methods for administering actual and virtual investment portfolios based on social media activities associated with and information consumed by one or more users. The disclosed embodiments may be configured to obtain digital activity data identifying an interaction between the user and one or more social networks, and further, one or more elements of electronic content accessed by the user. The disclosed embodiments may also be configured to identify a loyalty program associated with the user, and a geographic region associated with the user. The disclosed embodiments may also be configured to identify one or more first securities based on the digital activity data, an investment risk tolerance of the user, and at least one or the loyalty program or the geographic region, and to transmit information identifying a first set of the one or more first securities to a user device.