Abstract: An online system provides one or more forms on which users provide information to the online system. A form includes various fields configured to receive input from the user. While entering information on a form presented by a client device, the client device transmits a request for content to the online system. The request identifies the user, the field, and the input received via the field. Upon receiving the request, the online system applies a set of rules to information identified in the request and characteristics of the user. Information describing objects included in rules having criteria satisfied by the information in the request and the characteristics of the user is communicated to the client device for presentation to the user in conjunction with the form.

Abstract: Exemplary embodiments relate to methods, mediums, and systems for messaging bots configured to converse with page administrators and advertisers to assist them in managing their presence on a platform, such as a social networking service. A user may have a problem or be able to optimize their presence on the platform in some way, but may not know to search for the issue (or may not even know that they have a problem). Exemplary embodiments provide a helper bot that can be triggered by real-time or asynchronous events, and guide the user through problem-solving. Triggered messages to the users can be delayed or sent under certain conditions to prevent spamming the user. The messages have a custom format that allows the conversation to be represented as a chain encapsulating the entire conversation context.

Abstract: An online system provides one or more forms on which users provide information to the online system. A form includes various fields configured to receive input from the user. While entering information on a form presented by a client device, the client device transmits a request for content to the online system. The request identifies the user, the field, and the input received via the field. Upon receiving the request, the online system applies a set of rules to information identified in the request and characteristics of the user. Information describing objects included in rules having criteria satisfied by the information in the request and the characteristics of the user is communicated to the client device for presentation to the user in conjunction with the form.

Abstract: A social networking system generates and displays page promotion units to viewing users of the social networking system. The page promotion unit provides content to the viewing user to promote advertisement of a page that the viewing user administers or advertises for. The page promotion unit may be dynamically generated based on content of the page that the viewing user administers. The page promotion unit is added to a feed of stories for the user, and may compete against other recommended actions for the user or advertisements in an auction for placement in the feed. The page promotion unit also provides an interface for the viewing user to promote the page and direct the viewing user to an interface for initiating an advertising campaign for the page, which may be prepopulated with content from the page promotion unit.

Abstract: An advertising campaign maintained by an online system includes an objective, and the online system determines a metric for the advertising campaign based the objective. For example, the online system determines the metric as a ratio of an amount received from an advertiser for presenting the advertising campaign to a number of completed objectives associated with the advertising campaign. Additional advertising campaigns including the objective are identified, and the online system determines metrics for the additional advertising campaigns. The online system compares the metric for the advertising campaign to the metrics for the additional advertising campaign and communicates information to the advertiser based on the comparison.

Abstract: To enhance user engagement with a page posts maintained by a social networking system, a social networking system reviews posts associated with a page (e.g., a business or brand page) in a social networking system and measures a degree of user engagement with each post at one or more measures of exposure (e.g., time points or impressions). The social networking system then identifies posts for which the user engagement exceeds a threshold as high engagement or “hot” posts. An administrator associated with the page is notified of the identified high engagement post and can use this information for further promotion or boosting of the identified high engagement post.