Abstract: A transparent pressure sensitive adhesive label sheet comprises a label film comprising a polyethylene resin of a density of 0.925 to 0.950 g/cm.sup.3 as the main component thereof, having an average of the tensile strength to the MD direction and the tensile strength to the TD direction of 250 kg/cm.sup.2 or more, a 1% secant modulus to the MD direction of 2500 to 5000 kg/cm.sup.2, a haze of 3 to 15% and a gloss of 80% or more and provided with the property suitable for printing by a surface treatment and a release paper laminated with the label film through a layer of a pressure sensitive adhesive material. An opaque pressure sensitive adhesive label sheet is about the same as the above except that it comprises a label film having a total light transmission of 40% or less in place of the haze and the gloss described above.