Patents by Inventor Austin Qingfeng Lu

Austin Qingfeng Lu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamic slotting using blending model
    Patent number: 11763264
    Abstract: Sponsored and organic pieces of content are displayed in accordance with a blending model that is used to first identify a pattern of slots to which to assign either sponsored or organic pieces of content. This blending model is applied to a combination of both sponsored and non-sponsored pieces of content being considered for display to a user. This pattern only determines the slot assignments. The actual ranking of the pieces of content, and more particularly the actual ranking of the organic pieces of content, is determined by an ordering other than the ranking determined by the blending model, such as by using the original ordering of the second list. The pieces of content are then displayed in the order of this actual ranking, but in the slots indicated as having been assigned to be either sponsored or organic in the pattern determined by the blending model.
    Type: Grant
    Filed: September 27, 2021
    Date of Patent: September 19, 2023
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Keqing Liang, Giorgio Paolo Martini, Shan Zhou, Linda Fayad, Wen Pu, Austin Qingfeng Lu
  • DYNAMIC SLOTTING USING BLENDING MODEL
    Publication number: 20230095289
    Abstract: Sponsored and organic pieces of content are displayed in accordance with a blending model that is used to first identify a pattern of slots to which to assign either sponsored or organic pieces of content. This blending model is applied to a combination of both sponsored and non-sponsored pieces of content being considered for display to a user. This pattern only determines the slot assignments. The actual ranking of the pieces of content, and more particularly the actual ranking of the organic pieces of content, is determined by an ordering other than the ranking determined by the blending model, such as by using the original ordering of the second list. The pieces of content are then displayed in the order of this actual ranking, but in the slots indicated as having been assigned to be either sponsored or organic in the pattern determined by the blending model.
    Type: Application
    Filed: September 27, 2021
    Publication date: March 30, 2023
    Inventors: Keqing Liang, Giorgio Paolo Martini, Shan Zhou, Linda Fayad, Wen Pu, Austin Qingfeng Lu