Abstract: Evaluative shopping assistant system and method to provide the consumer with information about a product the consumer is interested in. The system includes a hand-held device having a bar code reader or other unique means of entering a product identifier, and a display mechanism. The hand-held device is connected via wired or wireless connection to a computer that is connected to a database of information. In use, the hand-held device reads the bar code, sends the bar code information to the computer, and the computer retrieves the appropriate information about the product from the database. The computer then sends the retrieved information to the hand-held device for display of the retrieved information. The information stored on the database may include information provided by the manufacturer, the retailer (or, more generally, seller), or consumers.