Abstract: An Internet advertising locus scoring system including a locus metrics database, a locus parameters database, a scoring engine and a system controller coupled to the locus metrics database, the locus parameters database and the scoring engine. The locus metrics database and the locus parameters database may be at least partially linked and may be at least partially distributed. In an embodiment, the scoring engine may include a weight function operating on at least some of the locus metrics.

Abstract: A system for automated resource allocation includes a client computer provided with a network interface, a plurality of resource server systems each provided with a network interface, and an operation server system provided with a network interface. In an embodiment, set forth by way of example and not limitation, the operation server system can be configured to obtain client parameters from the client computer for a fulfillment campaign, obtain resource parameters from the plurality of resource server systems, obtain operational parameters relevant to the fulfillment campaign, and allocate among the plurality of resource server systems in accordance with at least some of the client parameters, the resource parameters and the operational parameters to implement the fulfillment campaign.

Abstract: The present invention provides method and system for categorizing a content published on Internet. The method comprising gathering one or more feeds associated with the content. The method further comprises extracting contextual information from the one or more feeds. Thereafter, the content is categorized into one or more general web-based categories belonging to a set of general web-based categories. The categorizing step further comprises performing a semantic analysis of the contextual information that yields a keyword string. The content is classified into the one or more general web-based category based on the keyword string. Finally, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based category is translated to a pre-defined category that is relevant to an end user.

Abstract: The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.

Abstract: The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.

Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.

Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.

Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.

Abstract: A method and a system for securely transmitting a digital content in a digital right management (DRM) network, the method comprising partitioning the digital content into a plurality of fragments. The method further comprises associating each fragment with a license key. Each fragment is encrypted with the corresponding license key and are sent to an electronic device in response to receiving a request for the digital content.

Abstract: The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.

Abstract: A method and system for associating one or more rich contents with a rich media content. According to the method a user plays a rich media content which includes an embedded calling script. Upon playing of the rich media content, the calling script is executed. Thereafter, one or more rich contents are associated with the rich media content based on the execution of the calling script. After associating of one or more rich contents, the one or more rich contents are played along with the rich media content.

Abstract: The present invention provides method and system for categorizing a content published on Internet. The method comprising gathering one or more feeds associated with the content. The method further comprises extracting contextual information from the one or more feeds. Thereafter, the content is categorized into one or more general web-based categories belonging to a set of general web-based categories. The categorizing step further comprises performing a semantic analysis of the contextual information that yields a keyword string. The content is classified into the one or more general web-based category based on the keyword string. Finally, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based category is translated to a pre-defined category that is relevant to an end user.

Abstract: A method of dynamically managing an advertising campaign over an internet protocol based television network, the method comprising the steps of: customizing the advertising campaign based on predetermined customization parameters; in response to customizing, providing a budgeting information for the advertising campaign based on budgeting parameters and displaying a content with the advertisement in a real time based on the advertising campaign.

Abstract: A system and method for displaying a multimedia content over a network is provided. The multimedia content comprises a standard-content part and a customized-content part. The customized-content part comprises one or more multimedia components. The method comprises the steps of selecting one or more of the multimedia components based on a predetermined set of preferences to obtain a multimedia component set comprising one or more multimedia components. The method further comprises customizing dynamically one or more of the multimedia components belonging to the multimedia component set based on the predetermined set of preferences. Thereafter, the method integrates the multimedia components to obtain the customized-content part. Further, the customized-content part is associated with the multimedia content and the multimedia content is displayed with the customized-content part.

Abstract: A system and a method for managing one or more multimedia contents is provided. The method includes bookmarking one or more multimedia contents. The method further includes storing one or more bookmarks in a server in response to bookmarking one or more multimedia contents. A bookmark corresponds to a multimedia content. Thereafter, one or more multimedia contents are accessed using one or more bookmarks stored in the server. Accessing one or more multimedia contents using one or more bookmarks facilitates in monetizing one or more advertisements associated with one or more multimedia contents.

Abstract: A method and a system for securely transmitting a digital content in a digital right management (DRM) network, the method comprising partitioning the digital content into a plurality of fragments. The method further comprises associating each fragment with a license key. Each fragment is encrypted with the corresponding license key and are sent to an electronic device in response to receiving a request for the digital content.

Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.