Abstract: An apparatus is disclosed for attaching a running web which is withdrawn from a first source of supply to the leader of a fresh web which is stored in a second source of supply through the use of double sticky back adhesive strips. The apparatus comprises a supply frame provided with a conveyor assembly to transport a roll of material along the supply frame and a splicing head assembly mounted to the roll frame. The splicing head assembly has a plurality of idle rollers, a vacuum member adapted to hold the leading end of the fresh web and a cutting and clamping mechanism moveably mounted to the frame of the splicing head assembly. The cutting and clamping mechanism is adapted to be pivoted by a pneumatic cylinder to clamp the trailing web end from the expiring roll to the fresh web under tension and sever the web from the expiring roll between the dispensing roll and the location where the webs are clamped.