Abstract: A computerized system and method for measuring physical activity to advance play in a game. In example embodiments, a cell phone generates a screen display and the game is played through the mobile device. The measurement of physical activity progresses the player through the game by progressing the player through “game days,” by permitting the player to travel from a current location to another location on a map of the game, by earning rewards points for the player that may be utilized in game play, etc. A specified number of steps equates with a game day and a complete game is measured in game days. The device tracks physical activity, related game days, and completion of games. During a game day, a player advances in the game as well as encounters challenges and obstacles and may be prompted to make other decisions related to the game play.

Abstract: A computerized system and method for measuring physical activity to advance play in a game. In example embodiments, a cell phone generates a screen display and the game is played through the mobile device. The measurement of physical activity progresses the player through the game by progressing the player through “game days,” by permitting the player to travel from a current location to another location on a map of the game, by earning rewards points for the player that may be utilized in game play, etc. A specified number of steps equates with a game day and a complete game is measured in game days. The device tracks physical activity, related game days, and completion of games. During a game day, a player advances in the game as well as encounters challenges and obstacles and may be prompted to make other decisions related to the game play.

Abstract: A computerized system and method for measuring physical activity to advance play in a game. In example embodiments, a cell phone generates a screen display and the game is played through the mobile device. The measurement of physical activity progresses the player through the game by progressing the player through “game days,” by permitting the player to travel from a current location to another location on a map of the game, by earning rewards points for the player that may be utilized in game play, etc. A specified number of steps equates with a game day and a complete game is measured in game days. The device tracks physical activity, related game days, and completion of games. During a game day, a player advances in the game as well as encounters challenges and obstacles and may be prompted to make other decisions related to the game play.

Abstract: Methods and systems are disclosed for targeted advertising based on passively collected sensor-detected offline user behavior.