Patents by Inventor Benjamin Karl Harden

Benjamin Karl Harden has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SCALABLE ADVERTISING SYSTEM FOR DYNAMICALLY INSERTING ADVERTISEMENTS
    Publication number: 20110145857
    Abstract: An advertising client device for inserting an advertisement into a live video programming stream is provided. One embodiment of the advertising client device comprises a match engine executed on a processor of the advertising client device. The match engine is configured to receive a programming stream from a media server upon tuning to the programming stream, to send an advertising decision request, after a predetermined delay time after tuning to the programming stream, to an advertising decision server for one or more advertising decisions for a predetermined programming time block, to receive an advertising decision response from the advertising decision server, to insert an advertisement into the programming stream based on a match between an in-band marker included in the programming stream and the advertising decision response, and to send the programming stream including the advertisement to a display for viewing.
    Type: Application
    Filed: December 16, 2009
    Publication date: June 16, 2011
    Applicant: MICROSOFT CORPORATION
    Inventors: Gaurav Agarwal, Benjamin Karl Harden, Patricia L. Dunbar, Pradip Kumar Fatehpuria