Abstract: A system for managing objects, the system performing the steps of: at a first application: receiving user input identifying a user request to access the first application, the application facilitating creation of competition objects and notification of the competition objects to a social network; Retrieving a user identification for the user; The first application automatically generating a request for user access rights to the social network and transmitting the request to a social network platform for the social network using the user identification; receiving from the network gateway social network user access rights associated with the user, the user access rights comprising permissions granted to the user within the social network; receiving user input requesting creation of a competition object; creating a competition object in response to the user request; receiving user input requesting the competition object to be notified to a target population of subscribers within the social network; the applicati