Abstract: A sign holder for displaying identifying characteristics of merchandise on a display rack. The sign holder has a plate-like upper portion for holding the sign and an L-shaped clamp for securing the upper portion to a rod of the display rack. One leg of the L-shaped clamp is supported on the top surface of the rod while the other leg extends downwardly in face-to-face contact with a vertical side of the rod. A magnet member in the downwardly extending leg adheres the clamp to the rod to prevent inadvertant dislocation of the sign holder.

Abstract: A lightweight display device capable of vertical adjustment to desired height having a display frame attached to one end of a rod whose other end is formed with a pair of resilient arms having a plurality of teeth for the outer surface. The rod is positioned for ratchet-like vertical movement within a hollow tube having a threaded inner surface which engages with the teeth. The frame can be raised or lowered, along the length of the rod, by extending a vertical force thereto sufficient to deflect the arms of the rod away from the threads of the tube. When the vertical force is removed, the teeth re-engage with the threads to support the display frame at the desired height.