Abstract: A method for distribution of media content 103 of a television program 109 comprises following steps: a recording 111 of first data 105 of the media content 103 on a storage medium (112), a first point-to-multipoint distribution 113 of second data 107 of said media content, a reception 115 of the second data 107 of said media content 103 using a first user equipment 117, a transmission of a demand 119 for a special service from the first user equipment 117 to a service control means 121, a detection of a load status of at least one network element 127, an execution of a load control action by the service control means 121 appropriate for changing the load of the at least one network element 127 in dependence on the detected load status, and a provision of the special service, wherein the at least one network element 127 is employed for providing the special service.