Abstract: Methods and apparatus for coating a major surface of a strip article advancing past and in contact with an applicator roll by supplying coating material to the applicator roll for transfer to the strip surface while urging a metering roll against the applicator roll to impart a coating profile to the coating material on the applicator roll before the coating material having that profile is transferred to the strip surface, wherein the metering roll is subjected to a force for bending the axis of the metering roll convexly toward the applicator roll, thereby to compensate for deflection of the metering roll that would otherwise tend to cause nonuniformity of applied coating weight across the width of the strip.