Abstract: A road deceleration strip generation device is provided to convert mechanical energy of vehicles into a sustainable electric energy. The road deceleration strip generation device includes a road deceleration strip and a power generation member positioned in the road deceleration strip. The power generation member includes a permanent magnet unit and a coil positioned in an electromagnetic field of the permanent magnet unit. The coil is coupled to the road deceleration strip. When the road deceleration strip is pressed by a vehicle, the coil is driven by the road deceleration strip to rotate to generate induced currents.