Abstract: A central air freshener comprising an air filter, where the air filter includes a filter material to trap a plurality of air pollutants pumped from a central AC unit; a plurality of slats within the air filter, where the plurality of slats support the filter material; and an air freshener attached between at least two of the plurality of slats, where the air freshener provides a fragrance that is distributed as the central AC unit pumps air through a building. The air fresheners are exchangeable once used and to change the fragrance distributed.