Abstract: A system associates objects in a video with metadata; wherein the system contains an unlocking module for unlocking the video by breaking up objects in the video, tracking the objects through the frames, and associating the objects with keywords and metadata. Users including consumers, advertisers, and publishers suggest objects in the video for a tagging module to link to advertisements. A feedback module tracks a user's activities and displays a user interface that includes icons to objects that the tracking module determines would be of interest to the user.