Abstract: A control device for a vending machine to provide a goods selling control system having relatively simpler goods selecting control to sell goods selected among various goods to be purchased by the user. The control device has one or more switches that are on a goods selecting keyboard, a designating signal generation device for outputting a specific signal identifying the pressing of a switch, a goods displaying device for displaying goods corresponding to the specific signal, a goods releasing device for controlling the release of the designated goods and a coin mechanism for authenticating coins.