Abstract: An inventory information device for facilitating merchandise inventory control in accordance with the present invention comprises a housing defining a chamber therein. Means is provided for retaining the housing in assembly with a merchandise display shelf in order that inventory information provided on the device may be inspected by inventory control personnel. An inventory information element is movably received within the chamber of the housing and is capable of being moved from a retracted position where the element is substantially fully received within the housing, to an extended position, where the element is at least partially extended from the housing and exposing indicia that is present on the inventory information element. A recess is formed in the housing that is aligned with an aperture formed in a portion of the inventory information element in the retracted position of the inventory information element.