Abstract: A holder for a container for drinks and the like characterized by an arcuate first end adapted to fit the inter-crural region and terminating in a second squared-off end; having a sloping bottom and; being adapted to sit between the legs of a person in the seat of a car for facilitating setting a drink container into a holder and retrieving the drink container from the holder for drinking safely even if the person is driving the vehicle. The holder has a receptacle and is formed of an insulating material. Preferably, the receptacle has an upper portion that is larger in diameter than a bottom portion and both portions are substantially cylindrical such that either an inverted frusto-conical drink container, a drink can or a drink can with an insulating sleeve around it can be set into the receptacle.