Abstract: A holder for holding a generally cylindrical bottle having an open end and a closed end which comprises a soft, cuddly, plush support member including a body having front and back surfaces forming a three dimensional figure suitable for amusing an infant. The body has a generally circular opening extending completely therethrough from its first surface to its rear surface. The opening is located proximate to the center of the body and is sized for receiving a bottle. The opening includes a ring-like member having an inner diameter at least slightly smaller than the outer diameter of the bottle, so that insertion of the bottle into the opening results in the ring-like member tightly engaging the bottle for gripping and holding the bottle at any selected position along the length of the bottle.