Patents by Inventor Boris Vychodil

Boris Vychodil has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods and systems of classifying a product placement in a video using rule sets
    Patent number: 10977682
    Abstract: A method of classifying a product placement in a video using rule sets is disclosed. Each rule of the rule set includes a value and one or more defining rule elements. An attribute rule set is created with attribute values and attribute elements that define levels of audio visual prominence of a product in the video. An integration rule set is created with integration values and integration elements where the integration elements define levels of integration of the product with video continuity. The video is partitioned at product scene changes to create product blocks. For each product block, an attribute value is selected based on the attribute elements and an integration value is selected based on the integration elements. An impact parameter for the video is derived as a function of the selected attribute values and integration value.
    Type: Grant
    Filed: July 8, 2018
    Date of Patent: April 13, 2021
    Assignee: Comscore, Inc.
    Inventors: Frank Zazza, Boris Vychodil
  • Quantitative Branding Analysis
    Publication number: 20180315075
    Abstract: A method of classifying a product placement in a video using rule sets is disclosed. Each rule of the rule set includes a value and one or more defining rule elements. An attribute rule set is created with attribute values and attribute elements that define levels of audio visual prominence of a product in the video. An integration rule set is created with integration values and integration elements where the integration elements define levels of integration of the product with video continuity. The video is partitioned at product scene changes to create product blocks. For each product block, an attribute value is selected based on the attribute elements and an integration value is selected based on the integration elements. An impact parameter for the video is derived as a function of the selected attribute values and integration value.
    Type: Application
    Filed: July 8, 2018
    Publication date: November 1, 2018
    Inventors: Frank Zazza, Boris Vychodil
  • Quantitative branding analysis
    Patent number: 10049379
    Abstract: A method and system for analysis and evaluation of branding of commercial products embedded in entertainment programming. The entertainment programming may be divided into blocks that are compared to several rule sets defining audio visual and other attributes of the commercial products to evaluate parameters such as recall of the product by viewers.
    Type: Grant
    Filed: June 12, 2010
    Date of Patent: August 14, 2018
    Assignee: Rentrak Corporation
    Inventors: Frank Zazza, Boris Vychodil
  • Quantitative Branding Analysis
    Publication number: 20100318406
    Abstract: A method and system for analysis and evaluation of branding of commercial products embedded in entertainment programming. The entertainment programming may be divided into blocks that are compared to several rule sets defining audio visual and other attributes of the commercial products to evaluate parameters such as recall of the product by viewers.
    Type: Application
    Filed: June 12, 2010
    Publication date: December 16, 2010
    Inventors: Frank Zazza, Boris Vychodil